BigCommerce
Store Operations
Emails
Email Object Reference

Global Email Object

Data objects across all email templates.

  • store
    object

  • customer
    object

  • misc
    object

Abandoned Cart

Abandoned cart email triggers when a shopper doesnʼt complete an order.

  • notification
    array[object]

  • coupon
    array[object]

  • cart
    array[object]

  • store
    array[object]

  • customer
    array[object]

  • misc
    array[object]

Abandoned Cart (Deprecated)

Abandoned cart email triggers when a shopper doesnʼt complete an order.

  • abandoned_cart
    objectdeprecated

  • store
    objectdeprecated

  • customer
    objectdeprecated

  • misc
    objectdeprecated

  • translations
    objectdeprecated

Account Details Changed

Account settings email triggers when the store admin or a customer edits account settings.

  • details_changed
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Account Reset Password

Password reset email triggers when a customer resets their account password on the customer details page.

  • reset_password
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Combined Order Status

Order status update email triggers when the status of an order changes.

  • order
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Create Account

Account created email triggers when a customer or store admin creates their account.

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Create Guest Account

Guest account created email triggers when a customer or store admin creates a guest account.

  • guest_account
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Gift Certificate

Gift certificate recipient email triggers when a customer purchases a gift certificate.

  • certificate
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Invoice

Order email triggers when a customer or store admin creates an order.

  • order
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Order Message Notification

Order notification email triggers when a retailer or store admin adds a message to an order.

  • notification
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Passwordless Login

Sign-in request email triggers when an existing customer requests passwordless login while checking out.

  • passwordless_login
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Product Review

Product review request email triggers after a customer purchases a product.

  • review
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Return Confirmation

Return requested email triggers after a customer’s return is approved.

  • return
    object

  • order
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

Return Status Change

Return status change email triggers after a customer returnʼs status has changed.

  • return
    object

  • order
    object

  • store
    object

  • customer
    object

  • misc
    object

  • translations
    object

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