Archive
Storefront
Blueprint
Themes
Email templates

Email Templates

The following variables are available within individual BigCommerce email template:

Gift Certificate Email Template

Sent to the recipient of a gift certificate.

Available Variables

VariableDescription
%%LNG_GiftCertificateEmailYouHaveReceived%%"You have received a Gift Certificate for"
%%GLOBAL_StoreName%%The name of the store.
%%LNG_Dear%%"Dear"
%%GLOBAL_ToName%%The name of the gift certificate recipient.
%%GLOBAL_Intro%%"%s has sent you a %s gift certificate for %s."
%%GLOBAL_ExpiryInfo%%"You have until %s to use this gift certificate before it expires."
%%LNG_GiftCertificateEmailInstructions%%"For instructions on how to redeem your gift certificate please <a href='%s/giftcertificates.php?action=redeem'>click here</a>."
%%LNG_GiftCertificateEmailAttached%%"Your gift certificate is attached to this email."
%%LNG_GiftCertificateEmailWarning%%"Please download or print a copy of your gift certificate for safe keeping as gift certificates are non-transferable."
%%GLOBAL_EmailFooter%%"<b>%s</b><br><a href="%s.mybigcommerce.com/">http://%s.mybigcommerce.com/</a><br>%s is powered by BigCommerce. <a href="bigcommerce.com">Launch your own store for free</a> with BigCommerce."

Abandoned Cart Email Template

Sent when a customer abandons a shopping cart.

Available Variables

VariableDescription
%%GLOBAL_AC_EmailBody%%"Hi %s,<br>You recently visited our online store and we noticed that you didn't complete your order for the following items:"
%%GLOBAL_EmailFooter%%"<%s><br><a href="%s.mybigcommerce.com/">http://%s.mybigcommerce.com/</a><br>%s is powered by BigCommerce. <a href="bigcommerce.com">Launch your own store for free</a> with BigCommerce."
%%GLOBAL_AC_UnsubscribeLink%%Link to unsubscribe page associated with the store.
%%LNG_AC_EmailUnsubscribe%%"Unsubscribe"
%%LNG_AC_EmailUnsubscribeSuffix%%" from future emails like this"

Invoice Email Template

Sent when a customer places an order.

Available Variables

VariableDescription
%%GLOBAL_NoPaymentTaken%%.
%%LNG_ThanksForYourOrder%%"Thanks for Your Order"
%%GLOBAL_IMG_PATH%%The URI of the directory in which the site’s image files reside.
%%LNG_YourOrderIDIs%%"Your order ID is"
%%GLOBAL_OrderNumber%%"Order Number"
%%GLOBAL_ViewOrderStatusMsg%%"To view the status of your order <a href="%s.mybigcommerce.com/orderstatus.php">click here</a>."
%%GLOBAL_PendingPaymentNotice%%.
%%LNG_ShippingAddress%%"Shipping Address"
%%GLOBAL_ShippingAddress%%The customer's shipping address.
%%GLOBAL_HideShippingEmail%%.
%%LNG_Email%%"Email"
%%GLOBAL_ShippingEmail%%.
%%LNG_BillingAddress%%"Billing Address"
%%GLOBAL_BillingAddress%%The customer's billing address.
%%GLOBAL_HideBillingEmail%%.
%%LNG_Email%%"Email"
%%GLOBAL_BillingEmail%%.
%%GLOBAL_PendingPaymentDetails%%.
%%GLOBAL_OrderCommentBlock%%The text a customer entered in the order comment box.
%%LNG_YourOrderContainsTheFollowingItems%%"Your Order Contains..."
%%GLOBAL_CartItemColumns%%Column for cart items.
%%SNIPPET_CartItems%%Names of the items the customer ordered.
%%SNIPPET_TotalRows%%Subtotal and grand total.
%%SNIPPET_PaymentMethod%%The customer's method of payment.
%%GLOBAL_EmailFooter%%"<%s><br><a href="%s.mybigcommerce.com/">http://%s.mybigcommerce.com/</a><br>%s is powered by BigCommerce. <a href="bigcommerce.com">Launch your own store for free</a> with BigCommerce."
%%GLOBAL_ProductThumbImageURL%%Product image URL.

Order Status Email Template

Sent when an order's status is changed.

Available Variables

VariableDescription
%%LNG_OrderStatusChanged%%"Order Status Changed"
%%GLOBAL_OrderStatusChangedHi%%"Hi %s"
%%LNG_OrderStatusChangedIntro%%"An order you recently placed on our website has had its status changed."
%%GLOBAL_OrderNumberStatusChangedTo%%"The status of order #%s is now <strong>%s</strong>"
%%LNG_OrderDetails%%"Order Details"
%%LNG_OrderStatusChangedOrderTotal%%"Order Total"
%%GLOBAL_OrderTotal%%The customer's order total.
%%LNG_OrderStatusChangedDatePlaced%%"Date Placed"
%%GLOBAL_DatePlaced%%The date the order was placed.
%%LNG_OrderStatusChangedPaymentMethod%%"Payment Method"
%%GLOBAL_PaymentMethod%%The customer's payment method.
%%LNG_ShipmentTrackingNumbersLinks%%"Shipment Tracking Numbers / Links"
%%GLOBAL_ViewOrderStatusLink%%.
%%GLOBAL_EmailFooter%%"<%s><br><a href="%s.mybigcommerce.com/">http://%s.mybigcommerce.com/</a><br>%s is powered by BigCommerce. <a href="bigcommerce.com">Launch your own store for free</a> with BigCommerce."

Return Confirmation Email Template

Sent when a customer submits a return request.

Available Variables

VariableDescription
%%LNG_NotificationConfirmationForReturn%%"Confirmation for Return Request for Order ID"
%%GLOBAL_OrderId%%Order ID number
%%GLOBAL_IMG_PATH%%The URI of the directory in which the site’s image files reside.
%%LNG_NotificationAReturnSummaryIsShownBelow%%"A summary of your return is shown below. To view the status of this return"
%%GLOBAL_ShopPath%%The full URL to the store without a trailing slash. If on an SSL based page, this will be the HTTPS version of the store path.
%%LNG_ClickHere%%"click here"
%%LNG_ReturnReason%%"Return Reason"
%%GLOBAL_ReturnReason%%The customer's selected return reason.
%%GLOBAL_HideReturnAction%%.
%%LNG_ReturnAction%%"Return Action"
%%GLOBAL_ReturnAction%%The customer's selected return action.
%%LNG_YourComments%%"Your Comments"
%%GLOBAL_ReturnComments%%The customer's return comments.
%%LNG_NotificationYourReturnContainsTheFollowingItems%%"Your Return Request Contains the Following Items..."
%%LNG_ReturnItems%%"Return Items"
%%LNG_Qty%%"Qty"
%%SNIPPET_ReturnItems%%.
%%GLOBAL_EmailFooter%%"<%s><br><a href="%s.mybigcommerce.com/">http://%s.mybigcommerce.com/</a><br>%s is powered by BigCommerce. <a href="bigcommerce.com">Launch your own store for free</a> with BigCommerce."
Did you find what you were looking for?